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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore
4.02/5 (27515 ratings)
Read Now Download Now
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Format:
Pages:
211 pages
Publication:
Publisher:
Edition:
Revised
Language:
en-US
ISBN10:
0060517123
ISBN13:
9780060517120
kindle Asin:
B000FC119W

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore
4.02/5 (27515 ratings)
Read Download
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Format:
Pages:
211 pages
Publication:
Publisher:
Edition:
Revised
Language:
en-US
ISBN10:
0060517123
ISBN13:
9780060517120
kindle Asin:
B000FC119W

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