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The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Jim Kalbach
4.09/5 (360 ratings)

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Format:
Pages:
pages
Publication:
Publisher:
Edition:
1
Language:
ISBN10:
1933820527
ISBN13:
9781933820521
kindle Asin:
B07X1LQ45Y

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Jim Kalbach
4.09/5 (360 ratings)

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Format:
Pages:
pages
Publication:
Publisher:
Edition:
1
Language:
ISBN10:
1933820527
ISBN13:
9781933820521
kindle Asin:
B07X1LQ45Y