We all have unfair advantages in life, whether we happen to be quick, have a talent for maths, a great feel for people. An unfair advantage is simply the element that gives you an edge over your competition.
This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat, the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths.
Hard work and grit aren't enough, so this book explores the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.
Format:
Hardcover
Pages:
256 pages
Publication:
2020
Publisher:
Profile Books
Edition:
International Edition
Language:
eng
ISBN10:
1788163311
ISBN13:
9781788163316
kindle Asin:
The Unfair Advantage: How You Already Have What It Takes to Succeed
We all have unfair advantages in life, whether we happen to be quick, have a talent for maths, a great feel for people. An unfair advantage is simply the element that gives you an edge over your competition.
This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat, the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths.
Hard work and grit aren't enough, so this book explores the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.