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Lemon. How the advertising brain turned sour

Orlando Wood
4.24/5 (46 ratings)
Read Now Download Now
Using a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advertising less effective. Crucially, it also provides practical advice to reverse this decline.
Format:
Paperback
Pages:
120 pages
Publication:
2019
Publisher:
Institute of Practitioners in Advertising
Edition:
Language:
eng
ISBN10:
0852941471
ISBN13:
9780852941478
kindle Asin:
0852941471

Lemon. How the advertising brain turned sour

Orlando Wood
4.24/5 (46 ratings)
Read Download
Using a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advertising less effective. Crucially, it also provides practical advice to reverse this decline.
Format:
Paperback
Pages:
120 pages
Publication:
2019
Publisher:
Institute of Practitioners in Advertising
Edition:
Language:
eng
ISBN10:
0852941471
ISBN13:
9780852941478
kindle Asin:
0852941471

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