Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Quick and Easy Sign Up!

It takes less then 1 minute to sign up, then you can enjoy Unlimited eBooks.

Sign Up Browse

Read Anywhere and on Any Device!

  • Download on iOS
  • Download on Android
  • Download on iOS

The Choice Factory: 25 behavioural biases that influence what we buy

Richard Shotton
4.13/5 (1031 ratings)
Read Now Download Now
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
Format:
Pages:
pages
Publication:
Publisher:
Edition:
1
Language:
eng
ISBN10:
085719609X
ISBN13:
9780857196095
kindle Asin:
B079DPPFBC

The Choice Factory: 25 behavioural biases that influence what we buy

Richard Shotton
4.13/5 (1031 ratings)
Read Download
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
Format:
Pages:
pages
Publication:
Publisher:
Edition:
1
Language:
eng
ISBN10:
085719609X
ISBN13:
9780857196095
kindle Asin:
B079DPPFBC

More Books

Alchemy: The Surprising Power of Ideas That Don't Make Sense

Rory Sutherland

Ogilvy on Advertising

David Ogilvy

Buyology: Truth and Lies About Why We Buy

Martin Lindstrom

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

April Dunford

How to Live: 27 conflicting answers and one weird conclusion

Derek Sivers

The Hotel

Daisy Johnson

The Diary of a CEO: The 33 Laws of Business and Life

Steven Bartlett

How Brands Grow: What Marketers Don't Know

Byron Sharp

One Plus One Equals Three: A Masterclass in Creative Thinking

Dave Trott

This is Marketing: You Can't Be Seen Until You Learn To See

Seth Godin

Contagious: Why Things Catch On

Jonah Berger

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

Al Ries