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The Small Big: Small Changes That Spark Big Influence

Steve J. Martin
3.78/5 (907 ratings)
Read Now Download Now
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Format:
Kindle Edition
Pages:
240 pages
Publication:
2014
Publisher:
Edition:
Main
Language:
eng
ISBN10:
1782830758
ISBN13:
kindle Asin:
B00HQ2N5CK

The Small Big: Small Changes That Spark Big Influence

Steve J. Martin
3.78/5 (907 ratings)
Read Download
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Format:
Kindle Edition
Pages:
240 pages
Publication:
2014
Publisher:
Edition:
Main
Language:
eng
ISBN10:
1782830758
ISBN13:
kindle Asin:
B00HQ2N5CK

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