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Enchilada Entrepreneur: Ten Lessons in Life and Business from the Founder of a Successful Tex-Mex Restaurant Group

Russell Ybarra

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A philosophy of excellence in and out of the kitchen

Russell Ybarra has reached a degree of success in his professional life that allows him the time and space to reflect on his journey and offer its lessons to other entrepreneurs. Having built his company, Gringo’s Mexican Kitchen, from the ashes of what he describes as a history of professional failures, he tells a story that will resonate with new and experienced entrepreneurs in all spheres.

Enchilada Entrepreneur explains:

• Why success is a terrible teacher

• How to always guard your reputation

• Why a sense of urgency is critical

• How to get past fear of failure

• The power of living below your means

And this just scratches the surface!

Enchilada Entrepreneur offers an inspiring view into the founding and growth of one of Texas’s beloved dining icons and serves as a useful reference for entrepreneurs striving to establish practical habits while making a meaningful impact on the world.