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SELLING IS NOT CHEATING : Sales is Strategy, Skills, Pricing, Marketing, and Ethics

Manojit Majumdar
4.52/5 (71 ratings)
Read Now Download Now
Selling does not mean blabbering unnecessarily to win some debate. The concept of selling a comb to a bald man is a bad example. Solving a customer's problem is selling, not selling a dream they know will never come true.

Many entrepreneurs start organizations with a dream but overlook sales preparation. Assumptions that great products sell themselves or that low prices with maximum features ensure success can lead to shock when these theories falter. To survive and grow, it's essential to go beyond these assumptions and explore effective business strategies.

Most management books emphasise and have case studies of successful mega-organizations with exceptional talent, deep pockets, and a legacy of success. However, countless small and medium-sized businesses lack access to such resources. How can these businesses thrive and grow?

The book “Selling IS Not Cheating” should help.
Format:
Paperback
Pages:
258 pages
Publication:
2023
Publisher:
Astitva Prakashan
Edition:
Language:
eng
ISBN10:
9358385537
ISBN13:
9789358385533
kindle Asin:
B0CQR5RD3R

SELLING IS NOT CHEATING : Sales is Strategy, Skills, Pricing, Marketing, and Ethics

Manojit Majumdar
4.52/5 (71 ratings)
Read Download
Selling does not mean blabbering unnecessarily to win some debate. The concept of selling a comb to a bald man is a bad example. Solving a customer's problem is selling, not selling a dream they know will never come true.

Many entrepreneurs start organizations with a dream but overlook sales preparation. Assumptions that great products sell themselves or that low prices with maximum features ensure success can lead to shock when these theories falter. To survive and grow, it's essential to go beyond these assumptions and explore effective business strategies.

Most management books emphasise and have case studies of successful mega-organizations with exceptional talent, deep pockets, and a legacy of success. However, countless small and medium-sized businesses lack access to such resources. How can these businesses thrive and grow?

The book “Selling IS Not Cheating” should help.
Format:
Paperback
Pages:
258 pages
Publication:
2023
Publisher:
Astitva Prakashan
Edition:
Language:
eng
ISBN10:
9358385537
ISBN13:
9789358385533
kindle Asin:
B0CQR5RD3R

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