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Just Enough Research

Erika Hall

4.18/5 (1977 ratings)

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Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong.

Good research is about asking more and better questions, and thinking critically about the answers. It’s something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time by reducing unknowns and making sure you're building the right thing, in the best possible way.

In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, identify small changes with huge potential impact, and why you should never, ever hold a focus group. You'll be on the path to good research in less time than you can plan your next pitch.

Format:: Paperback

Pages:: 154 pages

Publication:: 2013

Publisher:: A Book Apart

Edition:

Language:: eng

ISBN10:: 1937557103

ISBN13:: 9781937557102

kindle Asin:: B0BRLBD68J

Just Enough Research

Erika Hall

4.18/5 (1977 ratings)

Read Download

Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong.

Good research is about asking more and better questions, and thinking critically about the answers. It’s something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time by reducing unknowns and making sure you're building the right thing, in the best possible way.

In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, identify small changes with huge potential impact, and why you should never, ever hold a focus group. You'll be on the path to good research in less time than you can plan your next pitch.

Format:: Paperback

Pages:: 154 pages

Publication:: 2013

Publisher:: A Book Apart

Edition:

Language:: eng

ISBN10:: 1937557103

ISBN13:: 9781937557102

kindle Asin:: B0BRLBD68J

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